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UK Digital Ad Market Surges Past £35B in 2024
The UK’s digital advertising ecosystem continues to thrive, outpacing the broader economy with double-digit growth, and video and podcast advertising are playing central roles in this surge. According...
View ArticleDigital Radio: Culture, Connection and Content
As digital media technologies evolve, so does how we consume and engage with radio. What was once limited to traditional FM broadcasting has become a dynamic, multiplatform experience, encompassing...
View ArticleProgrammatic Advertising: Global Growth Ahead
The global programmatic advertising market is experiencing unprecedented growth, and it’s not slowing down anytime soon. According to a recent report by Persistence Market Research, the market is...
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UK Radio Listening Soars Online and on Smart Speakers
The way audiences consume radio is evolving rapidly, and the latest RAJAR (Radio Joint Audience Research) figures for Q1 2025 make that clearer than ever. UK radio listening via online platforms and...
View ArticleHow Digital Audio Boosts Local Ads
In a world where consumer attention is fragmented across devices, channels, and platforms, local advertisers need effective and efficient solutions. Enter digital audio—a medium that’s no longer just...
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Audio Listening Shaped by Choice and Connectivity
Audio in 2025: Evolving Habits in a World of Infinite Choice As audio content becomes more diverse and accessible than ever, listeners’ expectations are shifting. From once being limited to live radio...
View ArticleMaximize Reach and Privacy for Podcast and Mobile Audio Advertising with...
In a significant step forward for digital audio advertising, AdTonos and NumberEight are thrilled to announce a new partnership that redefines targeted advertising in podcasts and mobile audio. This...
View ArticleSmarter Audio Ads: AdTonos and NumberEight Go ID-Less
In a groundbreaking move for digital audio advertising, AdTonos has joined forces with NumberEight to revolutionise targeted advertising in podcasts and mobile audio. This partnership combines...
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America’s Audio Habits Reach New Heights
The first quarter of 2025 marked a major milestone for the audio industry in the U.S. Americans are now spending nearly four hours a day with audio content. According to Edison Research’s Share of Ear®...
View ArticleAI in Programmatic Audio: Smarter Targeting, Better Results
In recent years, artificial intelligence (AI) has moved from the periphery to the core of digital advertising, and nowhere is its impact more profound than in programmatic and audio advertising. As AI...
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